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VISUAL IDENTITY

PACKAGE DESIGN

LOOKBOOK

WEB DESIGN

Amor Terrae is a 22-room boutique hotel, tucked away in the Organ Mountains, located in Las Cruces, New Mexico. “Amor Terrae” is latin for

“Love Earth,” which describes the overall goal of the hotel, to love our permanent home.

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This unique getaway is secluded from society, proving to be an environmentally-friendly and self-sustaining hotel. Part of the hotel’s charm is the modern architecture, allowing the hotel’s rooms to blend in among the landscape. The target audience is high-income individuals or couples seeking a societal detox and a chance to connect with nature. Amor Terrae strives for guests to feel like they are “off the grid,” away from modern life, while staying in a remarkably luxurious and cutting edge hotel. 

PACKAGE DESIGN

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