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y2k

paper

sample

booklet

y2k

y2k

y2k

The year is 1999.  The year 2000 is creeping up, and the “millennium bug” is creating a worldwide scare. The bug,  also known as the “Y2K Glitch,” refers to computer-related errors when distinguishing dates and times. The term Y2k eventually  transitioned from meaning a technology “glitch”  into describing the late 90’s into the mid-early 2000’s. Throughout the 2020 pandemic, "y2k" took on a completely different meaning; attributing the word to the fashion styles and pop culture of the late 90's to 2000's. This is how the Y2K aesthetic was reborn in 2020, which is why I think it would be a fitting trend to entice graphic designers, illustrators and art directors who are looking to buy paper between the ages of 25-40 who experienced Y2K.

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