Grocery Store Rebrand:
Brighter Day Natural Foods Market
Brighter Day Natural Foods Market is a health-conscious grocery store located in the heart of Savannah, Georgia. The graphic design firm I am a part of, Odds & Ends Design Studio, recently re-designed their packaging to help them leap into the future of environmentally friendly packaging.
REBRAND OVERVIEW
We decided to help them re-brand through creating a cohesive brand identity, while keeping the original founder's vision in mind. We redesigned the packaging entirely to feature sustainable materials; as well as incorporating a compost system amongst other eco-friendly actions taking place within the store. Adding a sense of transparency with the products and packaging is important to appeal to the store's target audience in addition to the benefit of the environment.
VIEW THE
PROCESS
PACKAGE DESIGN
Custom Packaging Tape
Refillable Juice Containers
Brighter Day Stickers
In Store Pickup Box
Gift Card
Compostable Sandwich Box