top of page

Grocery Store Rebrand:

Brighter Day Natural Foods Market 

Brighter Day Natural Foods Market is a health-conscious grocery store located in the heart of Savannah, Georgia. The graphic design firm I am a part of, Odds & Ends Design Studio, recently re-designed their packaging to help them leap into the future of environmentally friendly packaging. 

photographs-13_edited.jpg

REBRAND OVERVIEW 

​

​

We decided to help them re-brand through creating a cohesive brand identity, while keeping the original founder's vision in mind. We redesigned the packaging entirely to feature sustainable materials; as well as incorporating a compost system amongst other eco-friendly actions taking place within the store. Adding a sense of transparency with the products and packaging is important to appeal to the store's target audience in addition to the benefit of the environment.

​

photographs-5_edited_edited_edited.png

VIEW THE
PROCESS

PACKAGE DESIGN

bottom of page